Mapping Financial Literacy and Interest in Products

  • Conducted extensive literature review to understand the current demography of people using financial services products
  • Created experience map outlining patterns, commonalities and opportunities
  • Leveraged map to help create more robust personas for Banking and Financial Services persona library for UX team
Initial notes for the experience map that captured the dynamics of people moving between being "banked" and "unbanked" in the United States.

Initial notes for the experience map that captured the dynamics of people moving between being "banked" and "unbanked" in the United States.