What you get with me

I am an experienced people manager and team leader. I'm also incredibly passionate about User Experience. I love talking about UX with people across the business from the C-level to interns. As a lover of collaboration, I bring heart, humor, and a level head to projects. 

I'm not a full-blown unicorn, but I can work up a little magic. 


My skills transfer easily across businesses. Things I learned from 6th graders reading maps helped me develop solutions for people making international wire transfers. 

I have more than 17 years of Internet product development experience across several industries including Financial Services, Education, and Retail and Consumer Products. 

Research With an Eye For Action


I employ several techniques to gather information from users including: contextual inquiry, moderated and unmoderated testing, interviews, and surveys. This work informs persona development. The personas help me focus attention on specific user needs that were discovered during the research. I am also proficient providing expert reviews, gathering requirements, and supporting business goals. 

Information gathered from research helps to drive my design decisions when I develop IA, site maps, user flows, and interactions. 

Flexible Processes and Frameworks 

My UX design process includes (but isn't limited to) brainstorming, reviewing customer service logs and referral logs, joint-application design workshops, drawing sketches and white boarding, contextual inquiries, desirability studies, developing information architecture, building and validating personas, creating a content strategy, building wireframes and creating mid-fidelity prototypes. And I test and validate along the way by employing techniques ranging from 5-second tests to full, in-person UX studies. 


What people said about working with me...

"Alyssa is a strong addition to our creative team and a strong asset to our tech teams. Her testing methodologies bring credence to assumption and help lead us down a data-driven path…She is such a strong player who would be difficult to replace." -- anonymous 360 feedback in 2014
"Alyssa is a valued leader on the team. She always brings an element of fun to the discussion while listening carefully for ways her team can contribute to the business challenges at hand." -- anonymous 360 feedback in 2014
"Alyssa should keep doing exactly what she's doing! Her management style is fantastic, and she is probably the most approachable person in the office. Not only is she friendly and funny, but also hardworking and dedicated to each project. Her leadership abilities and knowledge make her a valuable manager."  -- anonymous 360 feedback in 2014
"Alyssa fosters a great office environment and works hard to make sure her team members are well nurtured. She is not afraid to speak her mind, and does so with a gentle authority of experience." -- anonymous 360 feedback in 2014